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F67 Consumer Neuroscience 1-Day Certification Course 08/09/2017

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Event Information

NeuroMarketing
Date of Event
8th September 2017
Last Booking Date for this Event
8th September 2017
Places Available
Description

How can neuroscience be used to inform marketing and better understand consumer behaviour?  UCL neuroscientists will provide a comprehensive overview of consumer neuroscience with the aim of separating the hype from its true potential.  We will cover: 

  • functional neuroanatomy and basic principles of brain organisation
  • key neuromarketing tools including magnetic resonance imaging (MRI), electoencephalography (EEG), eye tracking, and transcranial magnetic stimulation (TMS)
  • the unique capabilites and important limitations of these methods and practical examples of their application
  • we survey the important consumer neuroscience research in marketing, pricing, branding and product design to highlight areas of future potential. 

In addition, you will experience an MRI scanner session in UCL’s state-of-the-art facilities. 

The course is designed for advertising executives, marketing consultants, and anyone else wanting to understand the very latest developments in consumer neuroscience.

https://www.ucl.ac.uk/consumer-neuroscience/

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