Influencing motivation is often key to achieving behaviour change. That may mean shaping people’s plans, values, desires, and/or habits. Robert West, a founder of the PRIME Theory of motivation and the COM-B model of behaviour will guide participants step-by-step on a tour of human motivation and how it can be influenced through education, persuasion, reward, punishment, imitation, social norms, rules, environmental cues, providing support and by training habits and self-regulation skills.

It will also address how we can build resistance against to attempts at manipulation by vested interests.

The module will be interactive and include plenty of time for discussion. It will cover practical examples of motivational influence in a range of areas relating to health, wellbeing, and sustainable development. It will also offer participants an opportunity to discuss motivational interventions in their areas of interest.

The session will run from 10am to 4pm (UK time) with 30 minutes for lunch and 15-minute breaks in the morning and afternoon.

Places are limited with the course capped at 36 participants.

For information on other Advanced Modules, see here