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F66 CBC International Training Programme: Advanced Module:Influencing Motivation To Change Behaviour


Event Information

CBC Online Training Programme: Principles & Practice
Date of Event
4th October 2024
Last Booking Date for this Event
24th September 2024


Influencing motivation is often key to achieving behaviour change. That may mean shaping people’s plans, values, desires, and/or habits. Robert West, a founder of the PRIME Theory of motivation and the COM-B model of behaviour will guide participants step-by-step on a tour of human motivation and how it can be influenced through education, persuasion, reward, punishment, imitation, social norms, rules, environmental cues, providing support and by training habits and self-regulation skills.


It will also address how we can build resistance against to attempts at manipulation by vested interests.


The module will be interactive and include plenty of time for discussion. It will cover practical examples of motivational influence in a range of areas relating to health, wellbeing, and sustainable development. It will also offer participants an opportunity to discuss motivational interventions in their areas of interest.


The session will run from 10am to 4pm (UK time) with 30 minutes for lunch and 15-minute breaks in the morning and afternoon.


Places are limited with the course capped at 36 participants.


For information on other Advanced Modules, see here


Attendee CategoryCost   
1) Low Middle Income Countries, Univerity, 3rd & Public Sector.£250.00[Read More]
2) Universities, 3rd Sectors, Small Enterprises & Start- Ups (1-49).£400.00[Read More]
3) Public Sector & Medium Enterprises (50-249).£500.00[Read More]
4) Large Enterprises (250+).£800.00[Read More]

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