Event Location

Attendee Categories

Standard.

Cost

£2700.00

Additional Items

Contact

For all queries in regards to this Course please contact the following :-

Pia Horbacki

[email protected]

020 7679 5335

PLEASE ONLY CONTACT THE ONLINE STORE DIRECTLY IF YOU ARE EXPERIENCING PROBLEMS WITH YOUR DEBIT/CREDIT CARD PAYMENT, FOR ALL OTHER QUERIES RELATING TO THIS COURSE, INCLUDING CANCELLATIONS THESE SHOULD BE DIRECTED TO THE CONTACT DETAILS ABOVE.

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Refund Policy

1. A full refund is available providing you cancel in writing more than 42 days before the start of the course.
2. A refund of 80% is available providing you cancel in writing between 41 and 15 days to the start of the event.
3. If there are 14 days or less to the start of the event you are still able to cancel in writing BUT you are NOT entitled to a refund

Course programme:

• W/C 3rd Feb 2025 Session 1 & 2
  Session 1: Introduction to Behavioural Science
  Overview of the cognitive model of the mind, followed by a recent history of the behavioural insights movement, highlighting basic approaches, successes and limitations. 

Session 2: Heuristics and Biases

We will show how the mind uses its strengths to make judgments and inferences. These ‘heuristics’, sometimes lead to (predictable) ‘biases’. These heuristics and biases will be demonstrated through demonstrations, and strategies for avoiding pitfalls will be introduced.

• W/C 10th February 2025 Session 3 & 4
  Session 3: Decision Making: value, risk and uncertainty
  We will introduce the most well-known model describing how people make decisions under risk and uncertainty (Prospect Theory), drawing out lessons for understanding our own decision making (e.g., how an aversion to losses pervades much of our decision making). We will show how information can be gleaned from the way the information is presented, as well as what is presented (framing). Such an understanding is important when applying behavioural science insights.
  Session 4: Causal Thinking
  Knowledge of cause and effect is vital to our ability to predict, control and explain the world. It helps us diagnose diseases, build bridges and decide guilt. In this session we explore how people assign causality and responsibility in social situations. We discuss the crucial role of counterfactuals, the difficulty in allocating causality amongst multiple agents, and the dangers of defensive decision-making.

• W/C 17th February Session 5 & 6
  Session 5: Social Heuristics
  In this session, we introduce you to the basic principles of Social Influence, explaining how behaviour can be affected by social context. We will do a deeper dive on the topic of social norms – and how these might be used to effect behaviour change. 
  Session 6: Engineering Social Change
  We will continue with the themes from last session, asking what the limitations of norm-based interventions are or how they might backfire. We will then unpack the basic motives that underpin prosocial behaviour (and how these might be leveraged) before finishing with a discussion of how to drive large-scale change, through social tipping points. 

• W/C 24th February 2025 Session 7 & 8
  Session 7: Prosocial Behaviour
  This session will explore cooperation in groups, discussing why this can be difficult to achieve and the mechanisms that can support it. 
  Social dilemmas, mechanisms sustaining cooperation in groups, reputation, punishment.
  Session 8: Psychology of Climate Change

       Individual & systemic barriers to tackling climate change.

Framework s for tackling large-scale behavioural problems.

• W/C 3rd March 2025 Session 9 & 10
  Session 9: Behavioural Science in the Real World I
  Causal principles to help design and evaluate interventions
  Session 10: Behavioural Science in the Real World II
  Introduction to behaviour change frameworks: e.g. COM-B, EAST, Unintended consequences of interventions.