F67 Changing Minds: Mental Models for MarketersInfo Location Attendee Categories Contact More Info Event Information
DescriptionOverview: Warren Buffet and Charlie Munger were famous for their ‘latticework’ of mental models they would apply to investing decisions, which helped them become the most successful investors of the 20th century. Leading modern marketers such as Rory Sutherland have claimed that marketing has become stale and conformist, often obsessing over a single metric, and we need to expand our mental model toolkit.
In this one-day workshop, the UCL Behavioural Insights Hub is teaming up with digital marketer David Lloydd to provide a deep dive into the world of mental models.
Delegates are expected to come to the workshop with a marketing problem they are working on.
The course will start with a deep dive on the cognitive psychology of mental models: how our mind builds them, how we can maximise their accuracy and how not to get locked into one mental model (confirmation bias). Delegates will learn the key skill of metacognition: of being able to step back from a single mental model, scrutinise it from afar, and try out another to compare results. https://www.ucl.ac.uk/brain-sciences/mental-models-marketers
Event Location
Attendee Categories1) Standard.
Additional ItemsContactFor all queries in regards to this Course please contact the following :- Pia Horbacki
PLEASE ONLY CONTACT THE ONLINE STORE DIRECTLY IF YOU ARE EXPERIENCING PROBLEMS WITH YOUR DEBIT/CREDIT CARD PAYMENT, FOR ALL OTHER QUERIES RELATING TO THIS COURSE, INCLUDING CANCELLATIONS THESE SHOULD BE DIRECTED TO THE CONTACT DETAILS ABOVE. More InformationAlongside this delegates will be given a range of mental models, some they may be familiar with, and some they won’t. They will be encouraged to try these out on the problem they bring to the workshop to see what fits. Every situation is different, and, like Buffet and Munger, you need a whole latticework to be able to handle a large number of situations.
Please only choose a discount that applies to you. We have discounts available for: · Partners & Discounted Sector, which includes: - UCL alumni - If you have previously attended one of our workshops, have completed a BIX project with our students - Public or third sector - Small business (<5 employees) · Members of mailing list (you can sign up now if you have not yet done so: https://ucl.us11.list-manage.com/subscribe?u=62b20180c76269e23ab5e89b6&id=9cc3e7b81c · Group bookings of +2 people an extra 10% off – you will need to contact Pia Horbacki p.horbacki@ucl.ac.uk for details
Refund Policy Cancellations and requests for ticket changes made 14 days or fewer before the start of the conference will not be eligible for refunds. Cancellations made 15 days or more in advance of the conference will be subject to a 20% administration fee. Recently Added | ||||||||||||||||
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