UCL Changing Minds offers this bespoke course in Advanced Behavioural Science to delegates from the World Resources Institute. The course will be delivered online, 4 weeks, one 1.5-hour session per week + homework / reading.

For a full course overview please visit our website: https://www.ucl.ac.uk/brain-sciences/behavioural-science-without-bs

Please ONLY choose discounts that apply to you. We have discounts available for:

Partners & Discounted Sector, which includes:

• UCL Alumni
• If you have attended a previous Changing Minds workshop or have completed a BIX project with our students
• Public or third sector
• Small business (<5 employees)

Please see the More Information Tab for futher details.

This 2-day in-person workshop offers a challenging and broad learning experience in consumer neuroscience. Each day, UCL scientists will take you through a mix of talks, discussions, and hands-on demonstrations of the latest research technologies. You will learn how the tools of neuroscience can take your understanding of human behaviour to a new level. A growing number of businesses are realising the business potential of recent discoveries in the functioning of the human brain and mind. You will learn to apply key insights to everyday problems in your organisation in order to set your business ahead of the others.

The course covers:

• The limitations of traditional marketing research methods
• How neuroscience can predict market outcomes
• Debunking neuro-myths
• How do biases shape our behaviour and what are some of their commercial implications
• Practical neuromarketing advice
• How to leverage the “seductive allure of neuroscience”

This course is aimed at people who:

• Occupy consumer-facing roles
• Strategists
• Brand-managers
• C-suite execs making strategic decisions
• Anyone designing behaviour-change interventions, including policy makers
• Market researchers, both agency- and client-side

Overview:

In this three-part workshop, the UCL Behavioural Insights Hub is teaming up with executive coach Lina Khayatt to provide a deep dive into the social world of groups and teams. Delegates progress from more theoretical content on the human social instinct, the fundamental dynamics and value of social groups and potential pitfalls such as groupthink to highly applied techniques for improving and maintaining team culture and making better group decisions. This latter requires intentional development across multiple dimensions: purpose, processes, relationships, conflict competence, and continuous learning.

Key takeaways:

Understand social cognition and social dynamics.

Learn to combat the ever-present problem of groupthink - how can we encourage constructive dissent while maintaining a healthy team culture?

Develop team foundations, conflict competence and leadership flexibility.