The course takes place over 2.5 days at the British Medical Association. It offers a challenging and immersive learning experience, where you will be taught by UCL’s world-leading behavioural scientists. Combining lectures, case studies and group work, we will show you how to apply key insights to everyday contexts and problems in your organisation.

The course will cover:

• The power and limits of social influence
• The rules of social relationships and why brands and organisations need to follow them
• Getting to grips with neuromarketing
• Why everyone is biased and what you can do about it

Course Structure

Day 1: Introduction

• Meet your instructors and colleagues
• Introduction to social influence
• Participate in live experiments

Day 2: Influence

• How to influence others
• Make better group decisions
• Neuromarketing: Fact versus fiction

Day 3: Relationships

• Rules of social relationships
• Avoid the pitfalls of the blame game
• Why we are all biased and what can you do about it

Who’s it for?

This course is aimed at:

• Occupy consumer-facing roles
• Design behaviour-change interventions, including policy makers
• Work in advertising and brand-management
• Work in performance management, including human resources
• Executives working in people-focussed roles within organisations, including human resources

The course takes place over 1 day at the Mary Ward House. It offers an immersive learning experience, where you will be taught by UCL scientists. Combining lectures, case studies and group work, we will illuminate the science of working in teams and arm you with the knowledge to apply this.

The course covers:

• The fundamentals of teamwork: insights from evolution, game theory and cognitive science 
• Making better group decisions
• The promise and pitfalls of diversity
• Motivating team members

Course Structure

Session 1 – Introduction

• Meet your instructors and colleagues
• Fundamentals of teamwork: evolutionary insights and game theory

Session 2 – Making better decisions in teams 

• The perils of groupthink
• The wisdom of crowds
• Anonymity and virtual environments

Session 3 – The advantages and pitfalls of diversity

• Building resilient teams
• The power of social friction
• Incorporating and leveraging diversity

Session 4 – Motivating Team Members

• Incentives that work
• Factors that undermine team performance
• Team bonding

Who is it for?
This course is aimed at people who:

• Want to learn how to get more out of their team
• Wants to be able to motivate and inspire others
• Work in performance management, including human resources
• Wants to understand more about diversity in teams