CBC Advanced Module: AI in Qualitative Research - Methods, Critical Evaluation, and Behaviour Change Applications.

This advanced module introduces participants to AI-supported approaches for analysing qualitative data, with a focus on psychology and behaviour change research. We will explore the practical use of Machine-Assisted Topic Analysis (MATA) and compare it to other methods of text analysis, including topic modelling, deep learning techniques, and Generative AI.

Participants will take part in a hands-on exercise comparing human and AI-generated analyses. We will critically reflect on both the opportunities and ethical risks of using AI in qualitative research, including issues such as bias and hallucination. This module is aimed at researchers looking to build their capacity in AI-supported qualitative analysis.The session will be delivered online from 10am to 4pm UK time, with time for breaks.

Places are limited with the course capped at 25 participants and require a minimum number of 10 participants.

For more information on the Advanced Modules