Communications campaigns (‘comms’) play a key role in behaviour change, whether it be through TV, social media, emails, radio, leaflets, articles, videos, podcasts, art, chatbots, conversations or other channels.  Robert West, a founder of the PRIME Theory of motivation and the COM-B model of behaviour, will show you how to plan a comms campaign using the Capability, Opportunity, Motivation-Behaviour (COM-B) framework to decide what to target and what behaviour change techniques are best suited to this kind of intervention. Participants will learn how to bridge the gap between the choice of behaviour change techniques and generation of specific ‘messaging’ using the creative process and whether and how AI can help with this.

The session will run online from 10am to 4pm UK time, with time for breaks.

Places are limited with the course capped at 25 participants and require a minimum number of 10 participants.

For more information on the Advanced Modules, see here: