Decision-making and motivation are key drivers of human behaviour. We make decisions all the time, from the everyday (What shall I eat for breakfast?) to the momentous (Shall I take my country to war?). Robert West, a founder of the PRIME Theory of motivation and the COM-B model of behaviour will provide participants with a new framework for understanding decision-making and guide participants step-by-step on a tour of human motivation and how it can be influenced through education, persuasion, reward, punishment, imitation, rules, environmental cues, emotional support and by training habits and self-regulation skills. The module will be interactive and include plenty of time for discussion. It will use real-world examples of decisions, and provide a toolkit for analysing these and wider motivations with a view to influencing them.

The session will run online from 10am to 4pm UK time, with time for breaks.

Places are limited with the course capped at 25 participants and require a minimum number of 10 participants.

For more information on the Advanced Modules, see here: